New York Liberty Social Responsibility

New York Liberty Complete 2nd Annual “Season of Giving” Community Giveback Campaign

Posted on Posted in Basketball, Embrace, Pride, Unity

The New York Liberty complete their 2nd annual “Season of Giving” community giveback campaign this holiday season, with the help of 11 corporate sponsors to provide gifts and experiences for community organizations across the 5 boroughs. Encompassing Liberty’s 4 social responsibility pillars, BEUP, the Liberty and it’s corporate sponsors supported the community in the following ways:

BASKETBALL:

Ticketmaster, the Official Ticketing Partner of the Liberty, hosted a group of 16 young people from Sadie Nash Leadership Project in a luxury suite night during the Brooklyn Nets game on December 2nd. The 2023 WNBA MVP, Breanna Stewart surprised the group and PUMA gifted youth participants PUMA x STEWIE Stewie 2 sneakers. Sadie Nash Leadership Project uses popular education to strengthen, empower, and equip young women and gender-expansive youth of color as agents of change in their lives and in the world.

The Liberty hosted a free community clinic presented by CarMax for 113 children with New Heights Youth at the Major R. Owens Community Center in Crown Heights, Brooklyn. CarMax gifted attendees with t-shirts, tote bags, water bottles, and portable phone chargers. New Heights Youth combines basketball programming with resources to better prepare disadvantaged youth to get into college and transition into adulthood. To support young girls in sports, Best Trails & Travel transported a group of girl athletes from the MS 223 Laboratory School of Finance & Technology in the Bronx to attend the clinic.

EMBRACE

The Liberty and M.M.LaFleur hosted a Lunch and Learn professional development day for 27 aspiring women professionals at Bottomless Closet – an NYC-based organization that provides free resources and tools to empower disadvantaged women across New York City to enter the workforce and succeed. The event featured a panel with New York Liberty CEO, Keia Clarke, and M.M.LaFleur CEO, Sarah LeFleur, discussing their career experiences and advice for working in both sports and fashion. Webull, Official Marquee Jersey Partner collaborated with the Liberty to donate tote bags, notebooks, pens, portfolio folders, and compact mirrors for all attendees.

UNITY

2023 WNBA MVP Breanna Stewart volunteered at Bowery Mission‘s annual holiday coat drive. Liberty partner, Snipes, helped give back to the community by donating 300 coats through this event for New Yorkers in need. The Bowery Mission serves vulnerable New Yorkers and provides services that meet their immediate needs and aims to transform their lives.

XBOX gifted a community organization in each borough a Series S console, controller, and a 12-month Game Pass Unlimited code to support its youth programming.

  • Manhattan: Henry Street Settlement -celebrating 130 years- provides opportunities for Lower East Side residents and other New Yorkers through social services, arts, and health care programs.
  • Queens: Variety Boys and Girls Club of Queens offers children a safe haven to learn, play, and grow into tomorrow’s leaders.
  • Brooklyn: Good Shepherd Services at the Prince Joshua Avitto Center provides opportunities for individuals across New York City to thrive at school, at home, and in their community.
  • Bronx: The Bowery Mission serves vulnerable New Yorkers and provides services that meet their immediate needs and aims to transform their lives.
  • Staten Island: United Activities Unlimited at the Berry Homes Cornerstone Community Center provides resources and dynamic programming for individuals of all ages across Staten Island.

PRIDE

Hero Cosmetics donated 300 Hero Mighty Patches and NYX Professional Makeup donated an assortment of fan-favorite lip products for the Ali Forney Center, the nation’s largest provider of shelter and wrap around services dedicated to homeless LGBTQ+ youth. New York Liberty staff also volunteered to help assemble holiday gift bags for the center’s residents.

Withings, a global leader in connected health, donated 15 connected health monitoring products including smart scales, blood pressure monitors, and thermometers to SAGE participants. The New York Liberty identified SAGE as the recipient for these products as SAGE is the largest and oldest non-profit organization that advocates and serves LGBTQ+ elders throughout New York City and beyond.

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